Founded in 2016 by Aman Gupta and Sameer Mehta, today Boat has become one of the most successful and leading brands, ranking as the 3rd largest wearable brand in the world. Boat has become a leading consumer brand offering stylish, high-quality, and affordable audio products (earphones, speakers, and wearables) targeting young consumers. It made itself sustainable and became the leading brand in spite of the powerful giants like Sony, JBL, and Bose, which were the leading brands in the market. Today, Boat as a brand has become the voice of the youth and the face of affordable innovation by just understanding Indian consumer behaviour and smart digital strategies.
Boat collaborated with IPL teams, Indian cricket team player Hardik Pandya, and celebrities like Kiara Advani to transform the brand from the ‘tech’ into the ‘fashion’ category.