McDonald’s, a small restaurant founded by the McDonald brothers in 1940, became the world’s leading fast-food chain under Ray Kroc in 1955. Today, McDonald’s has its outlets in over 100 countries, blending standardisation with local adaptation. This case study highlights the key factors behind its success and the challenges that drive the need for continuous … Read more
In today’s digital age, the internet isn’t just for entertainment or communication; it’s a powerful platform for earning income. Whether you’re looking to supplement your current earnings or dive into a full-time online career, there are countless opportunities available. Here are the top 5 things people can do online to earn money. 1. Freelancing: Your … Read more
The business world has fundamentally shifted. With more people engaging online than ever before, the process of promoting a business has transformed into online marketing. Also known as digital or internet marketing, this discipline uses the internet and technology to connect with potential customers across diverse digital channels, replacing or augmenting traditional methods like billboards … Read more
