The Kissan Success Story: A Product Case Study on Heritage, Innovation, and Market Leadership
In the landscape of the Indian Fast-Moving Consumer Goods (FMCG) sector, few brands evoke as much nostalgia and trust as Kissan. From its humble beginnings in the 1930s to becoming a staple in modern Indian kitchens, Kissan’s journey is a masterclass in product evolution, emotional branding, and strategic market adaptation. This case study explores how … Read more