From Powder to Power: Colgate’s Century-Long Conquest of Indian Consumers

Colgate

Dental health should be prioritized first thing in the morning. While many consumers are familiar with the Colgate toothpaste brand, did you know that Colgate offers a wide array of products beyond just toothpaste? Colgate-Palmolive India was established in 1937 as a private limited company, functioning as a subsidiary of the American multinational consumer products … Read more

Case Study: The Success of Balaji Wafers

The Success of Balaji Wafers

Balaji Wafers, a renowned name in India’s snack food industry, was founded in 1972 by Chandubhai Virani and his brothers in Rajkot, Gujarat. From modest beginnings with an initial investment of just ₹20,000, the company has grown to become the second-largest player in the potato wafers market, trailing only behind the global giant, Lays. This … Read more