Case Study: The Success of Balaji Wafers
Balaji Wafers, a renowned name in India’s snack food industry, was founded in 1972 by Chandubhai Virani and his brothers in Rajkot, Gujarat. From modest beginnings with an initial investment of just ₹20,000, the company has grown to become the second-largest player in the potato wafers market, trailing only behind the global giant, Lays. This … Read more