New Delhi – In a move that has set the Indian smartphone market abuzz, e-commerce giant Flipkart has announced a massive price cut for the newly launched Apple iPhone 17 as part of its upcoming Republic Day Sale. Starting January 17, 2026, the flagship device, which was launched just months ago, will be available at an effective price of ₹74,999, marking its first significant discount since its debut.
The Deal Breakdown: How to Grab the iPhone 17 for ₹74,999
The iPhone 17 (256GB base variant) was officially launched in September 2025 with a price tag of ₹82,900. During the Republic Day Sale, Flipkart is offering a multi-layered discount strategy to bring the price down:
- Direct Discount: A flat reduction of ₹4,000 on the listed price.
- Bank Offers: An additional ₹4,000 instant cashback for customers using HDFC Bank, ICICI Bank, or Axis Bank credit cards.
- Exchange Bonuses: For those looking to trade in their old devices, Flipkart is offering enhanced exchange values and additional bonuses of up to ₹3,000, which could potentially push the effective price even lower—to approximately ₹70,900 for eligible users.
Flipkart Plus and “Black” members will receive a 24-hour head start, with early access beginning at midnight on January 16. Given the historical demand for iPhones during major Indian sales, stocks are expected to vanish within minutes.
Why the iPhone 17 is the Star of the Sale
The iPhone 17 has been highly praised for bringing “Pro” level features to the base model for the first time. The device features a 6.3-inch Super Retina XDR OLED display with a 120Hz ProMotion refresh rate, a feature previously exclusive to the Pro lineup. Under the hood, it is powered by the A19 Bionic chip, built on a 3nm process, ensuring top-tier performance for gaming and multitasking.
Camera enthusiasts are also eyeing the device for its upgraded 48MP Dual Fusion system, which includes a new 48MP Ultra-wide lens capable of 8x optical zoom. Additionally, the selfie camera has been bumped up to an 18MP sensor with “Center Stage” support for improved video calling.
Broader Sale Highlights
While the iPhone 17 is the headline act, the Republic Day Sale 2026 is set to offer deep discounts across various categories. Older models, including the iPhone 15 and iPhone 16, are expected to see record-low prices. Android fans can also look forward to aggressive pricing on the Samsung Galaxy S25 series and the latest offerings from Google, OnePlus, and Nothing.
Beyond smartphones, Flipkart has teased up to 80% off on electronics and home appliances. Categories like laptops, smart TVs, and audio accessories will feature “Rush Hour” and “Tick Tock” deals—limited-time flash sales designed to offer the deepest discounts of the event.
As the sale approaches, experts advise shoppers to pre-save their card details and update their delivery addresses to ensure a smooth checkout process. With the iPhone 17 now within the ₹75,000 bracket, this sale is poised to be one of the most successful shopping events in Flipkart’s history.