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Balaji Wafers, a renowned name in India’s snack food industry, was founded in 1972 by Chandubhai Virani and his brothers in Rajkot, Gujarat. From modest beginnings with an initial investment of just ₹20,000, the company has grown to become the second-largest player in the potato wafers market, trailing only behind the global giant, Lays. This … Read more
McDonald’s, a small restaurant founded by the McDonald brothers in 1940, became the world’s leading fast-food chain under Ray Kroc in 1955. Today, McDonald’s has its outlets in over 100 countries, blending standardisation with local adaptation. This case study highlights the key factors behind its success and the challenges that drive the need for continuous … Read more
In today’s fast-paced digital world, visual content rules. From social media posts to business presentations, design is no longer optional — it’s essential. But once upon a time, creating designs required expensive software and technical skills. Then came Canva — a platform that changed everything. With its easy-to-use tools, drag-and-drop interface, and free access model, … Read more