In the landscape of the Indian Fast-Moving Consumer Goods (FMCG) sector, few brands evoke as much nostalgia and trust as Kissan. From its humble beginnings in the 1930s to becoming a staple in modern Indian kitchens, Kissan’s journey is a masterclass in product evolution, emotional branding, and strategic market adaptation. This case study explores how … Read more
Artificial Intelligence (AI) has emerged as a cornerstone in the evolution of the modern e-commerce industry. By enhancing customer experiences, optimizing brand reputation, and driving organizational growth, AI solutions have transformed how retail operates in a digital-first world. This case study focuses on Myntra, a premier Indian fashion e-commerce platform, which has strategically integrated multiple … Read more
Dental health should be prioritized first thing in the morning. While many consumers are familiar with the Colgate toothpaste brand, did you know that Colgate offers a wide array of products beyond just toothpaste? Colgate-Palmolive India was established in 1937 as a private limited company, functioning as a subsidiary of the American multinational consumer products … Read more
Balaji Wafers, a renowned name in India’s snack food industry, was founded in 1972 by Chandubhai Virani and his brothers in Rajkot, Gujarat. From modest beginnings with an initial investment of just ₹20,000, the company has grown to become the second-largest player in the potato wafers market, trailing only behind the global giant, Lays. This … Read more
McDonald’s, a small restaurant founded by the McDonald brothers in 1940, became the world’s leading fast-food chain under Ray Kroc in 1955. Today, McDonald’s has its outlets in over 100 countries, blending standardisation with local adaptation. This case study highlights the key factors behind its success and the challenges that drive the need for continuous … Read more
In today’s fast-paced digital world, visual content rules. From social media posts to business presentations, design is no longer optional — it’s essential. But once upon a time, creating designs required expensive software and technical skills. Then came Canva — a platform that changed everything. With its easy-to-use tools, drag-and-drop interface, and free access model, … Read more
