Case Study

The Kissan Success Story: A Product Case Study on Heritage, Innovation, and Market Leadership

In the landscape of the Indian Fast-Moving Consumer Goods (FMCG) sector, few brands evoke as much nostalgia and trust as Kissan. From its humble beginnings in the 1930s to becoming a staple in modern...

Enhancing the E-Commerce Retail Landscape: A Case Study of Myntra’s AI-Driven Revolution

Artificial Intelligence (AI) has emerged as a cornerstone in the evolution of the modern e-commerce industry. By enhancing customer experiences, optimizing brand reputation, and driving organizational...

From Powder to Power: Colgate’s Century-Long Conquest of Indian Consumers

Dental health should be prioritized first thing in the morning. While many consumers are familiar with the Colgate toothpaste brand, did you know that Colgate offers a wide array of products beyond...

Case Study: The Success of Balaji Wafers

Balaji Wafers, a renowned name in India’s snack food industry, was founded in 1972 by Chandubhai Virani and his brothers in Rajkot, Gujarat. From modest beginnings with an initial investment of...

McDonald’s: The Golden Arches’ Enduring Recipe: A Deep Dive into Corporate Strategy

McDonald’s, a small restaurant founded by the McDonald brothers in 1940, became the world’s leading fast-food chain under Ray Kroc in 1955. Today, McDonald’s has its outlets in over...

Canva Case Study: How a Simple Idea Redefined Design for Everyone

In today’s fast-paced digital world, visual content rules. From social media posts to business presentations, design is no longer optional — it’s essential. But once upon a time, creating designs...